Wells Fargo and their daddy issues

Wells Fargo have recently released this commercial for their ‘mobile banking capabilities’.*

The commercial, only 30 seconds long, depicts a dad out with his baby running errands, grabbing food, and catching a game. The kicker? He’s got everything under control and he’s not a bumbling doofus.

Chicka-what? You mean it’s actually OK to show men who’ve got things under control, who are calm, and who seem to be making normal decisions regarding their offspring? You mean companies don’t need to always show men fucking up and running to ‘mommy’ in order to adequately sell product? Well played Wells Fargo.


*Caption from youtube: The spots focus on the mobile banking capabilities of Wells Fargo and how we make banking easy no matter where you are. The products featured are Wells Fargo Mobile Deposit, Wells Fargo SurePay, and ATM locator. To learn more about these products/services, you can visit http://www.getbankingdone.com.


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